Three small hacks for your local gym

1. Provide a 30 second chime bell to help people exercising keep track of time. Keep the chime soft and just below the noticeable threshold but loud enough for those who need it to hear and keep track of their workout. 2. Build a discount program around co-coaching. Call it ‘trainer for a day’. Everyone […]

Disrupting Product Reviews (Without the faces of your customers’ friends)

If you have ever searched for a new home appliance on Amazon.com you are probably used to how complicated it is to make sense of product reviews. ┬áSometimes I finish reading a review only to realize that it was written 5 years ago, but Amazon’s sorting algorithm judged it ‘most relevant’ and made it stick […]